In this class I’ll walk you through:

  • my step-by-step method for taking a seasonal artwork and applying it to different products
  • tips for creating compositions for a varied and appealing design using brushes
  • my workflow for use of layers and other great features like snapping
  • adjusting designs to perfect the flow and adding elements in the second iteration of the design
  • methods for keeping the design fully editable for later adjustments and/or recoloring 

Art licensing work is a bread-and-butter job for most graphic designers, and the process is surprisingly manageable. The objective for this class is to witness and learn the real process, from concept to print. This class is only about 1 hour long, and in the hour you will learn how an experienced designer would take on the challenge of creating a seasonal Christmas line of products, beginning with illustration and ending with mock-ups for several products. I literally go through this real-world process with you, as this is a project I am currently working on.

With that in mind, this project is one of the most delightful examples of seasonal content for Christmas. Learning a few skills with insider tidbits, you can easily pull this off! I use Procreate for most of this class, with the last lesson on mock-ups done in Photoshop. This is my preference, but you can definitely do the entire project in Procreate if you so choose. I will teach you how I go about fulfilling the requests of a client. This class is suitable for someone who has design skills and a basic understanding of Procreate, so let’s plunge in and get this project started!

Important info for designers

•    Building a body of work with a consistent, signature style is the best way to become recognized.

•    Things may not happen quickly but keep moving forward with learning a full gamut of skills.

•    You must be willing to build your portfolio and be a versatile and willing participant in your journey.

Remember that “overnight” success is a myth. Even the great graphic design artists out there had to start somewhere. 

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